Privacy and Cookie Policy

Privacy Policy:

Ardencote collects information about our visitors (both offline and online) so that we can provide an experience that is tailored to their needs.  The privacy of our customers is of paramount importance to Ardencote, we wish to protect it and maintain the trust of our customers while collecting the information necessary to do this.  Ardencote is fully committed to providing information about the collection and use of personal information collected from, visitors while using our website and services. We offer customers the choice to opt out of participation in certain services and promotional benefits provided by Ardencote.  Below is an explanation of the information we collect, how we use it, and why the use of this information will benefit our customer’s experience.

Google Ads

Google, as a third party vendor, uses cookies to serve ads. Google’s use of the DART cookie enables it to serve ads to visitors based on their visit to sites they visit on the Internet. Website visitors may opt out of using the DART cookie by visiting the Google ad and content network privacy policy.

Use of re-targeting functions on the website

Activation of interest-related advertising using “retargeting”

This website uses so-called “retargeting Tags”. A “retargeting tag” is a JavaScript element which is positioned in the website source code. When a user visits a page on this website which contains a “retargeting tag”, the provider of the online advertising (e.g. Google) places a cookie on the user’s computer and organises the advertising in accordance with retargeting target group lists. This cookie is subsequently used to activate retargeting campaigns (“interest-related advertising “) on other websites. Studies have proven that integrating interest-related advertising is of greater interest for the Internet user than an advert, which has no direct relation to the person’s interest and previously visited websites.

Website:

 The website owned by Ardencote www.ardencote.com will collect personal identifiable information when making an online booking or enquiry.  Visitors are given notice of this request and they have the ability to choose the information they wish to share with Ardencote.  Visitors will be informed about how Ardencote will use such information and in most cases, the information will be added to our database in order for Ardencote to provide personally tailored messages in the future.  Ardencote will not share your personally identifiable information with any third parties. 

Cookies:

What is a cookie?

A cookie is a small amount of data that a website places on your computer.

Why do websites use cookies?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognised as the same user across pages. Cookies enable your browser to be recognised by the website. So cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognised when you return to a website.

Do all cookies do the same thing?

No, there are different types of cookies and different ways of using them. Cookies can be categorised according to their function, their lifespan and according to who places them on a website.

How does Ardencote use cookies?

Our website uses the following types of cookie:

Technical cookies: We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly. These technical cookies are absolutely necessary for our website to function properly.

Functional cookies: We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively, for example by remembering your preferred currency and language, your searches and the accommodation you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.

Analytics cookies: We use these cookies to gain insight into how our visitors use the website, to find out what works and what doesn’t, to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have been shown an online advertisement, which may include advertisements on third-party websites. We will not know who you are, and only obtain anonymous data.

Commercial cookies: We use these to show you Ardencote advertisements on other websites. This is called “retargeting” and it aims to be based on your browsing activities on our website, such as the destinations you have been searching for, the accommodation you have viewed and the prices you have been shown.

How long do Ardencote cookies stay active?

The cookies we use have varying lifespans. The maximum lifespan we set on some of them is five years from your last visit to our website. You can erase all cookies from your browser any time you want to.

How can you recognise Ardencote cookies?

You can find our cookies in your browser settings.

Does Ardencote use third-party cookies?

Yes, Ardencote uses the services of trusted and recognised online advertising and marketing companies. Ardencote may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.

The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.

When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of the behavioural advertising. Visit www.networkadvertising.org and www.youronlinechoices.com to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member’s behavioural advertising programme, simply check the box that corresponds to the company from which you wish to opt out.

In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.

Who has access to Ardencote cookie data?

Only Ardencote has access to Ardencote cookies. Cookies placed by third parties can be accessed by these third parties.

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.

If you choose not to accept certain cookies, you may not be able to use some functions on our website. And opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.

Security:

Although “guaranteed security” does not exist either on or off the Internet, we safeguard our visitors’ personally identifiable information by using industry standard practices.  Currently, our website utilise a variety of different security measures designed to protect personally identifiable information from unauthorised access by users both inside and outside Ardencote.

Access to individual visitor profiles:

We respect our visitors’ privacy and maintain their profile information on a secure server.  Personally identifiable information can be accessed and updated via an Ardencote Marketing representative.  Ardencote will not use our visitor’s confidential information for purposes, which are not disclosed to or authorised by the visitor.

Email:

From time to time, Ardencote asks visitors for their email address in order to provide relevant information such as reservation confirmations and offers.  By providing their email address to us, visitors may receive emails from Ardencote.  Visitors will always have the ability to accept or decline email communications from Ardencote.

Email communication is sent only to people who have consented to receive email from Ardencote.  At the time of email capture, Ardencote will advise the visitor that we will use the email address for service and product information, as well as marketing and promotional communications.  At any time a visitor may opt-out of receiving email communication by following the directions posted in every email.

Once a visitor has opted out, they can choose to opt-in.

 

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